Everyday the headlines seem to cry out how not only the small business owners are closing their doors, but also how the "big guns" are downsizing, quietly closing and in some cases, going bankrupt.

The question is what caused the collapse? If we are truly honest with ourselves, can we soley blame the economy? Or was it our human nature and distain for change that caused these long-standing business to go under?

More and more people are searching the internet for their everyday needs, steadily decreasing the ability for traditional advertising to work. Depending on the statistic, the number of people searching on-line PRIOR to purchasing off-line is 70-85%. While only 50% of business truly have an appropriate web presence.

The numbers show that there is a serious failure of communication between how consumers search and how business owners are attempting to reach their potential customers. Are you communicating appropriately?